Photography & Type Experiment

Rise Above the Run is a creative campaign aimed at runners who want to float through their run while featuring two new shoes: the Ghost 7 and Glycerin 12. Not everyone is looking for the "near naked" experience and these shoes are the answer for those looking at the other end of the spectrum. These shoes provide runners with a plush Cadillac-like ride to keep you going mile after mile. Levitating shoes, fluid type, and an above-the-clouds setting are some of the visual queues telling consumers that these shoes will help your run be more effortless.

F14 Creative Concept for Retail Advertisement

Rise Above the Run is a creative campaign aimed at runners who want to float through their run and feature two new Brooks shoes: the Ghost 7 and Glycerin 12. Not everyone is looking for the "near naked" experience and these shoes are the answer for those runners looking at the other end of the spectrum. These premium shoes provide runners with a plush, Cadillac-like ride to keep you going mile after mile. 
 
Levitating shoes, fluid type, and an above-the-clouds setting are the working visual queues to tell consumers that these shoes will help your run be more effortless. 
 
The first iteration of the ribbon typography.
The second iteration of ribbon typography. The first iteration felt too light and closely matched the weight of the shoelaces resulting in legibility issues. 
A mock up of what a window poster or end cap may look like in a retail setting.
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