Loop Email Rebrand and Logo Design

Complete rebrand for Brooks Running's e-mailing list and several collateral items. The Loop features deals, discounts, and updates straight from HQ. Doing my best to contemporize the look and feel while remaining uniquely Brooks was a bit of a challenge. The movement and flexibility of a shoe lace lent itself to the logo and was reduced to flat color for legibility and simplicity. The result was continuous shoe lace spelling "Loop".

Brooks Running Company Stationary
BrandingGraphic DesignIllustration
Photography & Type Experiment
Graphic DesignPhotographyTypography
Outdoor Retailer Booth
Art DirectionIllustrationPhotography
Event T-Shirts
You are just my type
Graphic DesignTypography
Inspiring Coaches Ad
DrawingPrint DesignTypography
Coaches Camp Invitation
Art DirectionGraphic DesignPrint Design
Lace Up. Plug In. Run NYC.
Art DirectionGraphic DesignPhotography
Brooks Transcend Lookbook
Art DirectionGraphic DesignPrint Design
Brooks PR Invitational
BrandingGraphic DesignTypography
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