Loop Email Rebrand and Logo Design

Complete rebrand for Brooks Running's e-mailing list and several collateral items. The Loop features deals, discounts, and updates straight from HQ. Doing my best to contemporize the look and feel while remaining uniquely Brooks was a bit of a challenge. The movement and flexibility of a shoe lace lent itself to the logo and was reduced to flat color for legibility and simplicity. The result was continuous shoe lace spelling "Loop".

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