Brooks Running Fall 2014 Catalog

The Brooks Running fall 2014 catalog was reinvented from the ground up for the first time in over five years. The internal Creative Department rose to the challenge and delivered something beautiful. Our aim to was to maximize the utility of the workbooks through simplicity yielding the necessity of a lookbook. Through beautiful images and thoughtful design we would tell the runner's story in the Lookbook and allow the workbooks to remain uncluttered. The result was an incredibly beautiful collaborative work celebrated equally internally as it was externally by key retailers and partners alike.

 

Brooks Running Fall 2014 Catalog
Lookbook, Apparel & Footwear Workbooks

Art Direction: Alan Guansing, Diana Riggs, Matt Larson
Photography Direction: Diana Riggs, Alan Guansing, Matt Larson
Lookbook Design: Matt Larson, Alan Guansing
Workbook Design: Melissa Doody, Alan Guansing, Matt Larson
Copy: Diana Riggs
Project Manager: Avi Katzman
Production: Lindsay Morgan

Photography: Motofish (Redmond, WA)

Photo Production: blondehouse Production LLC

Printed By: Hemlock Printers Ltd. (Burnaby, BC)

The Brooks Running fall 2014 catalog was reinvented from the ground up for the first time in over five years.

Our aim to was to maximize the utility of the workbooks through simplicity, yielding the necessity of a lookbook. Through beautiful images and thoughtful design we would tell the runner's story in the lookbook and allow the workbooks to remain uncluttered. The result was an incredibly beautiful collaborative work celebrated equally internally as it was externally by key retailers and partners alike.
 
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