The PR Invitational is an elite track meet for high school runners. Each year Brooks Running puts on the event and invites select athletes in a unique way to run in the event.
The project brief demanded updating the logo and the creative direction to embody the prestige and energy of the event. By using the same color palette as previous years' we sustained and improved awareness of the event.
"Golden Ticket" Invitation to the Brooks PR Invitational.
High school athletes received this invitation if they ran a qualifying time in their respective event.